In short, the phrase means “Go to Hell Carolina Go to Hell” but of course there’s so much more to it than that.
Suffice it to say that this whole journey, which started many generations ago, didn’t really take off until larger-than-life personalities brought it to life. And that’s where we are today. If you happened to read the front-page story in the March 2, 2018 Wall Street Journal article, you’ll see that GTHCGTH is sweeping the country.
Both current Duke and UNC students, alumni, community and enthusiasts will all agree that the rivalry that lives on between these two schools that have been built and fostered over the years is one of the greatest in all of sports.
And one of the greatest aspects of all this madness is the fact that you really don’t even have to have gone to either school to participate! Just by visiting this site and taking part in the ongoing conversation (and possibly purchasing a piece of GTHCGTH merch), you can make your mark.
Basketball may have been invented by a man from Scotland many years ago, but it took another man in North Carolina to truly perfect it—and then it took 2 larger men to take it to the next level, which brought us to today.
If you’re a Crazy and you know it, fly your colors proudly! Join in on the fun!!